Customer Service Can Make or Break Your Business

Customer service is a core part of many businesses. When customers reach out to or for customer service, quite often it’s about a problem or an issue that requires a resolution. Customers are typically looking for someone who is going to listen to and understand the issue at hand. They are looking for someone who understands that there is a sense of urgency, the issue needs to be treated with a level of priority and that it will be addressed in a timely manner. Customers are also looking for accountability; someone to take charge, be responsible and follow through from start to finish to ensure the problem or issue reaches final resolution or is escalated appropriately and promptly up the chain until reaching that resolution.

Talk is cheap! Customers want results!

It’s important to note that this is not the time to upsell or downsell to customers. Upselling or downselling is not a solution or resolution to a problem or issue. These are retention tactics, plain and simple! Sure, some customers may be taken in by the tactic while others who understand the retention tactic may manipulate it to their advantage. For real problems or issues, this will likely infuriate customers, especially patrons. Fair warning: If you’re going to play with fire, you’re going to get burned! Put your customers first! Focus on resolving the issue at hand in a timely, effective and efficient manner. Don’t give your customers the runaround and don’t make them jump through hoops. In the end, it can have serious repercussions on your business and its reputation. 

Any business that is defined, in whole or in part, by the quality of their customer service, their customer service reputation and customer satisfaction rating MUST step up and provide an exceptional, premier level of customer service to their customers not only to differentiate themselves from their competitors but also to demonstrate and prove to their customers that they have earned and deserve their customers’ business. Anything less is simply unacceptable.